Dr. Reset — Brand Book & Design System

01 The Foundation

The Brand

Dr. Reset exists to help people restore their body's natural performance through evidence-based nutritional products designed for long-term health optimization. We don't sell shortcuts — we restore the systems the body already relies on.

Purpose

Evidence-based nutrition that brings the body's own systems back to their best state, and keeps them there for the long run.

Vision

To become one of the world's most trusted premium longevity and functional-health brands across global markets.

Mission

Develop premium, science-backed products that restore, optimize and maintain the body's natural balance, while making advanced health simple and accessible.

02 Brand Identity

The Name

Dr.

Not a person — a posture. A strategic signal of authority, credibility and trust that communicates scientific knowledge and specialized care at a glance, while keeping the name simple and memorable.

Reset

The feeling of restoring and optimizing the gut and body to their best state. Deliberately category-free, so the brand can expand into new areas of functional health without losing its core identity.

The Ring

Radiating strokes completing a circular cycle with an open center — representing continuous renewal, biological precision, and an ongoing cycle of physical optimization.

03 Strategic Stance

Positioning Pillars

Evidence, not hype

Every claim earns its place; we speak in mechanisms and outcomes, never miracles.

Restore before add

Balance the body's own systems first; optimization comes after the reset, not instead of it.

Premium, elevated

The experience feels elevated, closer to luxury skincare than a basic pharmacy shelf.

Simple to live with

Advanced health made effortless: clear formulas, clear routines, clear long-term results.

04 Visual Identity

Logo System

The official vector logo pairs the precision radiating Reset Ring symbol on the left with the geometric wordmark on the right. They are aligned side-by-side with zero overlap.

Primary Horizontal Vector Lockup

Correct Usage (Do's)

✓ Keep clear space equal to at least 1 symbol height around the logo.
✓ Use the primary horizontal lockup on all digital headers and packaging fronts.
✓ Render wordmark in Ivory/Ink and dot ring symbol in Signature Gold.
✓ Maintain strict vector aspect ratio (518.95 x 127.07).

Incorrect Usage (Don'ts)

✕ Do not overlap the wordmark text over the dot ring symbol.
✕ Do not make the entire logo monochromatic white. Keep symbol in Signature Gold.
✕ Do not apply off-brand gradient overlays, shadows, or outlines.
✕ Do not place the mark on low-contrast backgrounds without a scrim.

05 Palette & System

Color Palette

Metallic gold (linear horizontal 0° gradient) signals high authority and precision; warm ivory and deep ink ground the brand in calm, evidence-based trust. Click any swatch to copy its HEX code.

Signature Gold

#A17539 · #D1A463 (0° Horizontal)

Primary brand gradient (0° horizontal linear). Used for marks, rules & highlights.

Reset Black

#14110B

Signature dark ground for hero SKUs, packaging & dark UI modes.

Restore Ivory

#F1EADA

Light ground for everyday ranges, core content & clean panels.

Ink

#1C1810

Primary body text and typography on ivory/light grounds.

Deep Bronze

#7C5C29

Secondary gold accents, small text & borders on light grounds.

Light Gold

#D9B76A

Solid gold for dark backgrounds, badges, and icon fills.

Sand

#E8DEC8

Subtle container fills, dividers & neutral background panels.

Warm Grey

#5C5240

Secondary body copy, captions, and muted labels.

06 Typography System

Typography

Three distinct type families carry hierarchy across digital media and physical packaging — engineered for high legibility, scientific precision, and premium authority.

Headlines & Logos

ORGANETTO

Regular (400)

Geometric display grotesk with engineered edges. Carries science-forward authority for titles, headers, and product hero names.

Headline Display Sample

PROBIOTIC 60 BILLION

Body Copy & Digital UI

MANROPE

Regular (400) · Medium (500)

Clean, modern sans-serif designed for continuous reading, digital interfaces, website body copy, and brand narratives.

Body Copy & Running Text Sample

Restore your gut's natural balance. Four premium strains, backed by clinical evidence — advanced functional health made simple to live with every day.

Packaging & Label Specifications

AKTIV GROTESK EX

Regular (400) · Medium (500)

Extended grotesk typeface used exclusively on physical product labels, Supplement Facts, dosage information, net weight, and technical specifications. Strictly restricted to Regular and Medium weights.

Physical Product Label Specifications

Aktiv Grotesk Ex Regular (400) — Net Weight & Serving Size

SUPPLEMENT FACTS · 60 CAPSULES · NET WT 45G (1.59 OZ)

Aktiv Grotesk Ex Medium (500) — Key Benefit Badges & Strains

4 CLINICAL STRAINS · DIGESTIVE ENZYME BLEND · ADVANCED FORMULA

Type Tester Tool

Organetto (Display)

DR. RESET — ADVANCED NUTRITIONAL SCIENCE

Aktiv Grotesk Ex Medium (Label Specs)

DR. RESET — ADVANCED NUTRITIONAL SCIENCE

Manrope Regular (Body Copy)

DR. RESET — ADVANCED NUTRITIONAL SCIENCE

07 Visual System

Graphic Language

The Reset Ring Symbol

Radiating strokes completing a circular cycle with an open center — representing continuous renewal, biological precision, and an ongoing cycle of physical optimization.

The Dot Fade

Perfect gold circles on a staggered grid, full size at the anchor edge and shrinking to nothing toward the far edge. Dispersion and absorption — a system easing back into balance.

08 Packaging Architecture

Packaging System

Our packaging strategy utilizes two distinct visual lanes: Everyday Light for core daily supplements, and Signature Dark for high-potency & premium formulas. Click any mockup image for full-screen expanded zoom.

PRODUCT LINEUP · BRAND APPLICATION

Dual-Range Product Architecture

The side-by-side interplay of Everyday Light and Signature Dark packaging, establishing instant shelf recognition and clear tier hierarchy across the entire Dr. Reset product portfolio.

Everyday · Light Range

Probiotic 60 Billion

Restore Ivory ground, deep ink typography, and gold accents. Clean, approachable, and shelf-friendly for daily routines.

Signature · Dark Range

Digestive Enzymes

Reset Black ground with metallic gold at full contrast. Premium, giftable, and engineered for high-potency SKUs.

09 Brand Messaging

Voice & Tone

Assured, never loud

We state facts, we don't shout. No exclamation points, no hype words, no exaggerated claims.

Clear over clever

Advanced bio-nutritional science translated into plain, understandable, and actionable language.

Honest by default

Restore, support, optimize — we never claim overnight miracles or unverified magic solutions.

What We Say

✓ "Restore your gut's natural performance."
✓ "Four clinical strains, backed by evidence."
✓ "Renew. Restore. Reset."

What We Avoid

✕ "Miracle cure for your stomach overnight!"
✕ "Melt body fat fast with secret pills."
✕ "The #1 product doctors don't want you to know."

10 Brand Strategy

Brand Psychology

Authority Bias

The "Dr." prefix creates immediate clinical authority and frames claims as expert guidance.

Price-Quality Heuristic

Metallic gold accents and deep dark grounds signal high quality before a word is read.

Mere Exposure Effect

The Reset Ring symbol acts as a recurring visual anchor across digital and physical touchpoints.

Rule of Three Framing

"Renew. Restore. Reset." creates rhythmic recall and anchors supplements as a daily routine.

Category Elasticity

The brand name avoids locking into "probiotics", enabling seamless expansion into new health categories.

Choice Simplification

A tight, curated launch range reduces decision friction and encourages multi-pack purchasing.

11 Brand Resources

Asset Download Hub

Access vector logos, official brand typography packages, and master label design files directly for deployment on brand.getdrreset.com.

Label Files (Google Drive)

Access master Illustrator (.AI), PDF print files, vector artwork, and high-res label renders for all Dr. Reset product SKUs.

Open Drive Folder

Vector Logo Assets

Download original SVG vector files for the Dr. Reset primary horizontal lockup and Reset Ring standalone mark.

Download SVG Logo

Font Package

Organetto (Headlines & Wordmark), Aktiv Grotesk Ex Regular & Medium (Label Specs), and Manrope (Body Copy).

Download Font Package